A Roofing Company Ordered 828 Engraved Tumblers Over Five Orders
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Most engraving case studies are about one big order. This one is more useful than that, because it's about the fourth one.
Between July 2022 and March 2024, Texas Fifth Wall Roofing ordered 828 engraved tumblers from us across five separate orders totaling $14,292. Here's what that actually looked like, and what it says about buying branded drinkware for a company that intends to keep doing it.
The five orders
| Date | Pieces | Value | What it was |
|---|---|---|---|
| Jul 1, 2022 | 96 | $1,740 | 60 navy 20 oz, 36 pink 22 oz |
| Jul 12, 2022 | 120 | $2,040 | 120 navy 20 oz |
| Sep 15, 2022 | 180 | $3,024 | 144 navy 20 oz, 36 stemless wine |
| Apr 4, 2023 | 144 | $2,592 | 50th anniversary green stemless |
| Mar 4, 2024 | 288 | $4,896 | 144 navy, 144 white 20 oz |
| Total | 828 | $14,292 | 21 months |
The detail that matters
Four of those five orders included the navy 20 oz tumbler. It was $17 a piece on every one of them — first order July 2022, last order March 2024.
Same logo, same placement, same engraving depth, same price, twenty months apart.
They never re-sent their artwork. They never had to explain where the logo goes. And nobody ever opened a box and found a batch that looked slightly different from the ones already in the truck.
That's not luck. It's what having your specs on file means in practice: the exact file, the exact placement coordinates, the exact laser settings for that cup and that finish. When the order comes in, we're not re-deriving any of it.
Why the second order is the real test
Anyone can produce a good first batch. You send artwork, somebody sets it up carefully, it looks great.
The problems show up eighteen months later, when you need 144 more and the crew that has the first batch is going to be standing next to the crew that gets the second one. If the logo sits 3 mm higher, or the engraving is a shade lighter because the settings were re-guessed, you now have two versions of your brand walking around the same job site. It reads as sloppy in a way that's hard to articulate but easy to notice.
Printed and vinyl-wrapped drinkware has an additional version of this problem: the first batch is already fading by the time the second batch is new. Engraving doesn't fade — the mark is cut into the steel — so a two-year-old tumbler and a new one still match.
What they used them for
The order pattern tells the story. Two orders eleven days apart in July 2022 is somebody who underestimated and came back immediately. September is a bigger, more considered run. The April 2023 order is different in kind — 144 green stemless tumblers for a 50th anniversary, a milestone piece rather than crew gear. Then March 2024 is the big one: 288 pieces in two colors.
Roofing companies buy this stuff for three reasons, and this account hit all of them: gear for crews, gifts for the customers whose roofs they just finished, and markers for company milestones. The tumbler works for all three because it's genuinely useful — it goes in a cup holder, survives a truck bed in August, and keeps ice through a Texas afternoon.
What it would cost you
A 20 oz insulated tumbler with a logo engraved on one side runs $17–$20 a piece at 25 units and up. Add roughly $5–$10 per piece for a second side — a company logo on one, crew member's name on the other.
Volume pricing starts around 25 pieces. Production is 3–5 business days after you approve the proof. Bulk orders are invoiced rather than checked out, so you can hand it to whoever does your books.
Full numbers are in what bulk engraved tumblers cost.
Starting your own
Send your logo, a rough count, and the date you need them in hand. You'll get pricing and a proof back showing exactly where the engraving sits before anything is made.
Then, next season, you send a lot less — because we still have the file.
Request a bulk quote, or read more about crew gifts for roofing and construction companies. We're in New Braunfels, Texas, and we ship nationwide.